SOFT SAVING: CHOOSING HAPPINESS OVER HYPER-SAVING

Soft Saving: Choosing Happiness Over Hyper-Saving

Redefining the Purpose of SavingFor years, typical economic recommendations has leaned greatly on the principles of thriftiness, delayed satisfaction, and hostile saving. From removing morning coffee to forgoing holidays, the message has been loud and clear: save currently, enjoy later on. Yet as societal values change and people reassess what

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